A2P (Application-To-Person) SMS Messaging

A2P (Application-To-Person)
SMS Messaging

A2P (application-to-person) messaging is the process by which messages are sent from an application,

usually a web-based platform, to a mobile user. Messages that do not originate from a mobile device with a SIM card are regarded as A2P messages .

A2P SMS Messaging

This includes marketing messages and information alerts used by sectors including banking, tourism, healthcare and entertainment. SMS boasts multiple advantages for businesses compared to competing technologies, including having a global reach and a high engagement rate.
With the A2P’s market value forecast to expand from around $53.7bn USD
(2013) to over $70.32bn USD by 2020 , an increasing number of operators are now looking for ways to ensure that they too have a slice of this lucrative SMS cake. However, many are still unsure of how they can best monetize these services.

WAYVZ A2P Messaging is a messaging platform tailored to help operators to fully address the market opportunity provided by enterprise messaging. The requirements for enterprise messaging are different from P2P messaging and the features of WAYVZ A2P Messaging enable operators to tailor services to individual enterprise accounts based on their specific needs and end-user expectations. It supports operators to extend their enterprise business and to offer flexible and reliable services for enterprise customers.

Business Idea

One way mobile operators are able to increase their revenue streams in this area is by minimizing traffic using grey routes, which are essentially a route legal for one party but illegal for the other. Typically, grey routes are a method of sending cheap, bulk SMS abroad via other countries which avoids the payment of an interconnecting fee. Customers are able to charge a minimal fee because the networks are unpaid, however messages risk delay (often indefinitely) due to the convoluted routes they are forced to take.

Checkout Best Features
In A2P SMS Messaging

SS7 API

SS7 is the signaling protocol used between SMSCs in the core GSM network. It can carry SMS messages using the SS7/MAP protocol. SS7 works through ISDN lines or through IP. The IP version is not as widely used as the ISDN version. The IP version of SS7 is called SIGTRAN.

SMPP API

Our most robust connection, suitable for customers who send large volumes of traffic .We offer a global SMPP connection using SMPP 3.3 standard. Customers are required to have SMPP client software in place.

HTTP/S API

Our most popular connection , HTTP is one of the simplest forms of communication to our API .It is used in the form HTTP/Internet Post

Result Based

The solutions offer speed, economy and efficiency.Capacity of sending thousands SMS a minute .SMS delivery in 10-15 seconds . You can specify alphanumeric ‘CLI’ instead of ten-digit numbers from which SMS would be sent.Our Global presence ensures wide coverage and greater reach

Business Solution

WAYVZ invented a solution to help smaller OTT players and A2P providers roll-out SMS services. WAYVZ SMS solution enables a wide range of communication service providers, including SMS aggregators, SMS gateways, smaller OTT players, A2P providers and application developers to quickly launch international SMS services in a fast and cost-effective way, thereby providing an alternative to grey routes.

A2P Targeted Audience

Whilst SMS services previously focused on P2P (person-to-person) messaging exchange, the growth of OTT players in the consumer market has shifted the focus of SMS to A2P. Competitive rates and reliability in terms of successfully reaching its target audience means that, providing the use of grey routes can be blocked, the potential of A2P messaging is yet to peak.

Typical examples of A2P SMS include banking notifications, critical alerts, SMS-based two factor authentication automatic booking confirmations, loyalty programs and marketing notifications etc. Online reservation systems, different corporate platforms and support services have deployed A2P SMS to increase efficiency and improve communication. Financial institutions have been using A2P SMS for over 15 years, by delivering automated, event-based SMS notifications to their clients’ mobile phones. Examples include anti-fraud alerts, balance statements, payment reminders, withdrawal notifications.

The most popular modes of using A2P messaging are SMS API Integration, access via a web interface (by obtaining a username and password), or the deployment of a professional enterprise solution.